JULY 1, 2022 (blugolds.com) – The University of Wisconsin-Eau Claire, based in Eau Claire, WI, today announced that it has established a new athletic partnership with NIKE and BSN SPORTS, the nation's largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands. Through this partnership, BSN SPORTS will serve as the official apparel and equipment provider to the UW-Eau Claire Blugolds Athletic Program while outfitting the university's athletes, coaches, and community members in premier NIKE product selection.
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The partnership, which extends over the next 5 years, will debut across the Blugold Athletic Program's 25 NCAA DIII men's and women's teams competing within the Wisconsin Intercollegiate Athletic Conference in the 2022/2023 seasons. UW-Eau Claire will also benefit from access to BSN SPORTS' line of custom campus branding products, expansive support teams, and online team and fanwear stores.
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Todd Northrop, Vice President of BSN SPORTS Collegiate Select Program, said, "Through this agreement between UW-Eau Claire, BSN SPORTS, and NIKE, our team is proud of the opportunity to support Blugold student athletes and staff with unparalleled access to top team gear and apparel. While our local team will stay connected to the daily needs of coaches and administrators, the UW-Eau Claire community will benefit from BSN SPORTS' expansive resources including program branding products, our team of sport category experts and leading purchasing support teams to keep Blugolds athletes at the top of their game. We are proud of this partnership and welcome the opportunity put time back in the days of UW-Eau Claire coaches, so they can continue focusing on positively impacting the lives of student athletes." "We are excited to partner with BSN Sports as this is a tremendous opportunity for the Blugold brand," said Director of Athletics Dan Schumacher. "It creates an advantageous partnership that will benefit our institution and student-athletes as we team up with an internationally recognized brand." Todd Northrop concluded, "Elite partnerships like the one we have announced today fuel our passion at BSN SPORTS and affirm our highest aspirations for our partners nationwide. With over 1100 sales professionals servicing their communities nationwide, we are committed to elevating the experience of students and athletes and look forward to expanding premier collegiate partnership opportunities." If you would like more information regarding Collegiate Partnership opportunities with BSN SPORTS, please contact BSN SPORTS Vice President of Collegiate Select Partnerships, Todd Northrop, at tnorthrop@bsnsports.com. |
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About BSN SPORTS
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
About Nike, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.
